Cinematics in games are getting better and better all the time. BioWare is a company that has been making their games cinematic for a long time. And cinematic trailers have been around long enough to have advanced to the point of almost being movie trailers.
Usually cinematic trailers get me interested in or really excited for a game (even though the actual gameplay will look completely different). However, it is rare that a trailer, cinematic or not, can evoke such emotions as this trailer. You are probably confused right now, but just watch it and you will understand. Please note that this video is a bit graphic and emotional.
Note: I do not own this trailer, nor do I claim to.
From what I have read, my thought's on this game are similar to everyone's. Part of me thinks this game will be really emotional and will make me think for a while after playing it, but another part of me thinks that it will be an awesome, tropical, Zombieland vacation with plenty of fun zombie-slaying action.
The developers really did their homework on this trailer, though. If you will notice, they want the viewer to just watch and think that these people are all just survivors, while still leaving a little bit of confusion about their identity. Then they really make sense of it all at the end. This is how they give the viewer that lasting emotional effect that will stay on your mind for a little while. If they had showed that these survivors were a happy family on vacation at the beginning of the trailer, the viewer would have been sad but only for the length of the video...maybe a little longer. By putting it at the end, they allow the viewer to just watch the trailer and then think about what they saw instead of thinking about it while they watched.
Did the developers go overboard with the presentation of the trailer? I don't think so. They took a risk and presented it a bit differently than what we normally see. And their risk was rewarded with a lot of publicity, which is something every developer wants. This just shows that sometimes risks need to be taken to get something quickly.
What did you think of the trailer? Tell me your thoughts on the whole matter. As always, thanks for reading my blog. If you have any suggestions, I'm always open to ways I can improve my blog. If you have any questions about anything, please feel free to leave me a comment and I will try to answer it. Also, be sure to follow me on Twitter.